In Korea, a large share of customers search for shops on Naver and get directions with Naver Map rather than Google. The business information they see there is called Naver Place, and owners manage it through Naver Smart Place. Registration is free.
If you’ve opened a café, salon, guesthouse or service business in Korea, a Naver listing is just as important as your Google profile — often more.
What you need
- A Naver account (a dedicated business account is best)
- Your Korean business registration certificate (사업자등록증), as a photo or scan
- Business name, address, phone number and opening hours
- A few good photos
The Smart Place dashboard is in Korean. If you don’t read Korean, your browser’s translate feature works well enough for setup, or ask a Korean-speaking staff member to help with the first registration.
How to register
- Go to smartplace.naver.com and log in.
- Choose to register a new business and search for your name and address. If your shop already appears (customers sometimes add it), request management rights instead.
- Enter the basics: category, address, phone, hours.
- Upload your business registration certificate and any other requested documents, then submit.
- Naver reviews the application — usually within a few days. If something is missing, you’ll be asked to add it.
Getting more customers from your listing
- Lead with your best photo. The first image is shown large in search results.
- List menu items or services with prices. Customers decide faster when they can see prices.
- Turn on Naver Booking. For salons, restaurants, studios and workshops, online booking cuts down phone calls.
- Reply to receipt reviews. Naver lets customers leave verified reviews after a visit; consistent replies show the shop is active.
- Use the news feature for events and holiday notices.
- Write a description customers would search for — e.g. neighborhood + service. Use natural phrasing; don’t repeat the same word over and over.
Mistakes to avoid
- Adding slogans or extra keywords to your business name — it may be rejected or flagged later.
- Leaving an old address up after moving or closing.
- Buying or faking reviews. Naver actively filters these, and visibility can suffer.
Use Naver and Google together
Korean customers lean on Naver; tourists, expats and some Android users lean on Google. Keep your name, address and phone number exactly the same on both so customers aren’t confused and search engines can tell it’s the same business.
New to Google’s version? See our guide on setting up a Google Business Profile.